the impact on privacy, among questions and possible scenarios;

Given the future of the Internet, the interconnection now it is not just a term that has become part of the common language, but an actual reality. After the Meta name of the exploit that controls Facebook Group, Whatsapp, Instagram and Oculos, this expression refers to system of interconnected virtual and real universes crossed by avatars. Oculos is the first virtual platform to host the entry into this new reality, an all-in-one access portal.

Being all the result of digital development, matter / reality consists of data and information. Mimicking the physical world as we know it, the metaverse consists of width, length, depth and time. In fact, there is still no single definition of the metaverse that is agreed upon by everyone. It is one’digital evolution that thanks to the collaboration of increasingly advanced devices and technologies, too in cloud computing and in environments created by computer graphics, it makes it possible to carry out everyday activities without leaving your seat: from business meetings sports, concerts, events, games and more.

Practical applications of the metaverse for companies

But, moving from the theoretical to the practical level, what are the areas where the metaverse finds its greatest application today?

Among the first companies who have understood the possibilities of the new virtual reality we remember the most famous ones fashion brand closely follow those of Food & Beverage. Given its great creative appeal, the metaverse is also well suited to host its experiences architecture, planart and entertainment in general to gaming – digital activity par excellence.

It is not difficult to imagine that in the future – especially after its development smart work in the pandemic months – the metaverse may even digital retranslation of the office and, in some cases, literally replace it. It is certain that current knowledge makes it difficult for us to make long-term predictions given the countless application possibilities offered and the unstoppable technological evolution of devices, but surely the coming years will bring amazing progress.

What will be the legal impact

At the legal level, the metauniverse assumes such immensity that it is not easy – until today – to include it in a homogeneous and unambiguous legislation. The first aspect to consider is that related to identity concept. The avatars that populate digital reality are not creations of imagination, but actually represent – albeit in virtual mode – a person’s identity and are therefore subject to the same responsibility and enjoy the same rights of a person in real life.

It is about re-creating a society and as such it will be necessary regulate interactions and affinities between individuals effectively. A scenario of this post-universe which – experts assure – will not replace today’s world wide web to which it will be connected and much less the reality that, at least according to wishes, will benefit from the digital universe on a social, economic and cultural level.

The metaverse actually opens up a series of scenarios not only are they linked to the different application fields or on the user experience front, but also at the regulatory level. The questions it raises in relation to governance range from which competent authority will formulate it law’s that govern this digital reality and will enforce what the rights The responsibility from users / avatars who will inhabit it. His subject privacy it is of central importance considering the huge amount of personal data that will be released and the value that will be enjoyed by the companies that will operate thanks to its collection and processing.

That is why it is important to move towards regulating this new digital dimension as soon as possible. LARGE’European Union actually moves to formulate a regulation can regulate its use and above all protect user data. There are currently four proposed regulations on which the evaluations are focused: proposal for Regulation EU 112/2018 which focuses on equity And transparency for commercial users online brokerage services; proposal for regulation 850/2020 on a single market for digital services; proposal for regulation 842/2020 on fair and contested markets in the digital sector and finally proposal for regulation 106/2020 on harmonized rules forArtificial Intelligence (IN THE).

It is precisely in the latter, or the AI ​​Act, that the main expectations converge to achieve the right balance between technological aspects, security and data protection.

Metaverse: not just a privacy issue

Without a doubt, the metaverse represents one of the biggest challenges it faces General Data Protection Regulation. Mass monitoring of users’ personal data will necessarily find a balance – even if it seems somewhat difficult – with the principle of data minimization, the collection of which in most cases exceeds the needs of the stated purposes.

It will be necessary to set it correctly platforms so that users can give their consent after being informed in advance about it data processing carried out and after it has been placed in the conditions to verify it and possibly revoke it. Certainly a consent flag will not be enough to guarantee platforms’ compliance, a number of issues remain open that current and ongoing legislation should regulate and try to prevent: from identity protection to freedom of expression , in detecting and prosecuting crimes and user misconduct up to the theft of personal data.

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