LG partner and SoundHound develop in-car voice AI

LG Electronics has signed a statement of intent with SoundHound, a global voice artificial intelligence (AI) company, with the common goal of developing cutting-edge voice artificial intelligence technology for future-generation in-vehicle infotainment (IVI) systems

This partnership will be able to ensure a more comfortable experience for both driver and passenger, as they will benefit from LG’s innovative IVI systems and sophisticated AI platform, which enables voice control in conversation.

As an intelligence-driven IT and consumer electronics brand, LG is committed to bringing new form factors to the automotive industry while seeking an innovative partner for the future of mobility.

SoundHound’s AI speech platform is based on Speech-to-Meaning and Deep Meaning Understanding, two technologies that have helped improve the speech experience from a simple command-and-control interface to more user-friendly conversational features for drivers and passengers.

This new partnership will also allow users to take advantage of SoundHound’s voice commerce partnerships – meaning drivers and passengers will have the opportunity to fill up gas, pay for parking or potentially even order food from the comfort of their vehicle. the microphone and the infotainment screen. The voice-recognized market could also help automakers navigate new revenue streams through their connected vehicles.

Right now, voice recognition is starting to gain more adoption in the automotive sector, having initially only been available as an option on some luxury car models. Improved in terms of safety and ease of use, voice AI technology offers an opportunity to car manufacturers who, in this way, will be able to offer a wide range of services to drivers, able to perform many hands- free and focus on the road. In addition, a more common use of this technology will certainly help to improve the quality of trips or journeys from the passenger’s side as well.

With positive growth forecasts for the virtual assistance market ten years from now, more and more car manufacturers are recognizing the need to include speech recognition capabilities in their vehicle programs. LG partnered with SoundHound precisely to anticipate the increase in demand and push the technology in that direction. The two companies aim to bring innovative features and voice capabilities to LG’s future IVI systems to enhance the in-vehicle experience.

We are excited to partner with SoundHound and look forward to the opportunity to deliver new in-vehicle experiences thanks to the seamless integration between our voice AI platform and our latest IVI systems,” Said Eun Seok-hyun, President of LG’s Vehicle component Solutions (VS). “This partnership will allow us to more effectively respond to the needs of customers in the automotive industry and implement innovative solutions to improve the future of mobility.”

The words of Keyvan Mohajer, President and CEO of SoundHound

“Our agreement with LG will enable automakers of all levels to deliver the kind of voice-activated entertainment experience users have come to expect in all conditions. We are about to enter an era where people expect to talk to devices the same way they talk to each other, and where these interactions will help and spontaneous. This experience is made possible by the most advanced form of voice AI technology.”

Headquartered in Santa Clara, California, SoundHound leads innovation in AI-based speech recognition and automated speech processing solutions, operating in a variety of industries including audio services, telecommunications, finance and automotive.

Last modified: August 1, 2022

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