“Around the world we were looking forward to a simpler time after the pandemic, but instead we find ourselves sailing in seas that are anything but calm. We live in a world of ever more rapid change, political and media polarization, compounded by supply chain problems, inflation, debt and geopolitical conflict. It is not the end of the pandemic that most people would like, but it is the result that many expected.” Like this Jeremy GatseCEO of Trend hunter, he writes in the introduction to the Trend Report 2023. The title, not at all reassuring, is “Welcome to the Age of Chaos.” As always, there are plenty of trends and looks at the show, going straight to those related to retail, the report lists ten. Let’s start with the first one
More and more popular live broadcast now uses a wide range of applications. Preferably used by fashion and beauty brands as a sales tool, for brands it is a function that offers immediate returns and direct connection with their target audience, it has the great advantage of offering storytelling and live shopping. He likes it Generation Z and new Millennials especially, that they appreciate celebrity And influencer in what becomes a means of impressing sales with that touch of authenticity that never hurts.
The store goes green with recycling
Since the sustainability is increasingly important to both consumers and businesses, retailers who use it will be greatly appreciated recyclable materials in the construction or interior decoration of their own stores. As climate change worsens, so does the anxiety and guilt among consumers who fear for the future of the environment. Consumers themselves want to “see” more green from brands, and in doing so they pay attention to all brands, both micro and macro, including furniture.
Adaptation, listening ability of the territory, uniqueness, h local charm remains and large groups cannot shrink, but can acquire, agree and support quality small ones, as did Atelier100 which opens in London with the help of H&M or Amazon Go which after Fresh adds a new format, designed for the province with a variety where localism is the protagonist. In fact, the enormous impact of the pandemic on small businesses in North America has led an increasing number of consumers to want to support local businesses and economies, so large distribution groups are reaching out to the local reality by offering them help and support that will surely be well received. from their customers.
The store without staff
They are born more and more unstaffed signs especially in densely populated areas. This is the case with Wundermart, a stand-alone retail solution for hotels and offices. Vending is evolving and targeting Generation Z, as Auchan did with Flash in Paris
The goal, in this case, is to offer maximum comfort, convenience, in the shortest possible time, new technologies and artificial intelligence today they can allow it.
… But with (almost) human interactions
From Smiley the robot that smiles, welcomes customers and hands out sweets to Robovie that reminds shoppers of Covid regulations in stores to the LG CLOi GuideBot offering general information. The new onesthe “fast” shops they don’t want to miss the moment of socialization that brings the customer into the store and so, once again, artificial intelligence is coming to the rescue, providing these new in-store assistants with more and more capabilities, such as Face recognition who will soon be able to greet us by name at the entrance and perhaps remind us of the shopping list…
The mirror of Cinderella’s stepmother, who spoke and advised (although not always correctly) is no longer a fairy tale, and interactive mirrors from disappointing projectors have evolved into connected mirrors that help retailers a customize your purchase path inside and outside the store, as did the sports brand Lululemon, which created a home gym, thanks to an interactive mirror that turns into a personal trainer, you can try it in the store, it works with an application that by paying a subscription gives access to thousands of classes. A way for retailers to bring together the best online shopping in the physical retail world, enabling greater personalization and instant search for what’s needed and suggestions for what’s not needed but might like.
Close but not too close come untouched booths
Still less willing to put their hands where others have been, the consumer is well aware that the pandemic is not over and therefore appreciates anything that allows them to interact with a product without necessarily touching it and so the answer came from interactive and touchless kiosks using gesture-controlled interfaces. Lego succeeded with LEGO’s Rebuild the World allowing children to play the game on billboards or PepsiCo developing an innovative and personalized touchless menu for food and drink orders
Continue on the road to reducing delivery costs and along with these environmental impacts: presented at the last Ces 2022 in Las Vegas Carrier, autonomous vehicle for deliveries with Mobileye technology, the vehicle can go to the customer’s home who, thanks to the Udelv application, will access the loading area and retrieve what he has bought, the doors and the compartment will open in the front they instructed him where to pick up his order. Then, there is Nuro, now in its third evolution, small in size so as not to hit pedestrians and cyclists, the Nuro carries up to 24 bags of food and is equipped with accessories that allow heating and cooling of the compartments, which are accessible via a touch screen external. The spread of these vehicles, which has always been linked to the development of ‘smart’ cities, could accelerate in the coming years in the race for green which sees planners, architects and local administrations increasingly interested and involved in green” change.
If online banking through apps is now the norm, its potential is yet to be discovered, especially when it comes to e-commerce. In fact, the stability of its use home banking application It can open the doors to easier and more direct purchases, thanks also to partnerships with start-ups that give a green boost. It is his case twig, The “thing bank”, which allows users to instantly turn used things into money, is a great example circular economy. Enhancing the consulting aspect, customer care can also be a viable path, as it happens Humthe app that uses artificial intelligence to actively learn from the user’s habits and behavior and then provide recommendations for better choices in personal finance, healthcare and even environmental impact.
*Director of Mark up And Gdoweek