Steve Jobs, the man who changed the whole world with his Apple

The road to becoming a legend is full of pitfalls, gear changes, arduous climbs, brief moments of glory and steep descents into the deepest abyss. If we were to describe the career of Steve Jobs with an image, it would look like the most classic roller coaster: given up for adoption by his biological mother, the entrepreneur found himself with a bad account and many ideas that few would bet on. Even at the time of the first well-deserved success, however, things were no longer simple: the visionary actually had to overcome being fired from his own company and regain credibility before he could make Apple what it still is today. In the following lines, therefore, we wanted to collect the main stages of a unique business story, being aware that we will hardly be able to describe another of the same intensity in the near future.

Steve Jobs before Apple

Steve Jobs was born on February 24, 1995 in San Francisco to a mother, Joanne Carole Schieble, then too young to care for him. The decision to give him up for adoption, therefore, becomes inevitable, but with an extreme effort to reserve him an excellent future: the request to the social services to entrust him to two career graduates. To be adopted, however, he is only an engineer and an accountant who, however, will do anything to allow him to go to college. Arriving at the University of Portland, Jobs discovers that he is not cut out for an academic path and decides to drop out after a few exams: he is left penniless, then stays in friends’ rooms while trying to scrape together a few dollars with property -Jobs narration. , even walking 10 kilometers every Sunday to partake in the free meal offered at the Hare Krishna temple. Fortunately, among the exams given at Reed College was that of calligraphy: a foundational experience for the minimalist aesthetic development of all Apple products in the years to come.

Steve Jobs meeting with Steve Wozniak

The entrepreneurial and visionary spirit of Steve Jobs begins to manifest itself only after meeting Steve Wozniak, the same age he met at the Homebrew Computer Club. The two immediately realize that they can work together profitably to develop never-before-seen software, including the illegal Blue Box which – with a few gestures – would allow anyone to make free calls around the world. At that time Jobs had just found a real job at Atari as a video game designer, while his friend Woz had a contract with HP: both, however, shared a deep dissatisfaction that led them to sell the few available possessions and found the Apple on April 1, 1976, with the goal of making computers an affordable and accessible tool for everyone. Thanks also to the investments of Mike Markkula, the first to believe in the company’s potential, the two then succeeded in bringing the Apple II to market: a box with an attractive design capable of conquering the public allowing Apple to already market the 1980.

The invention of the mouse, Lisa’s flop

Before he knows it, Steve Jobs becomes the youngest millionaire in the country, but the wealth acquired does not quench his thirst for innovation: thanks to a visit to Xerox shortly before, in fact, the businessman begins to think about a computer controlled by a mouse. and equipped with a high-definition screen, in which all functions are summarized with simple icons and drop-down menus. The first prototype is called Lisa, but the very high production costs will prevent Apple from making significant profits and even losses. Thanks to a plane crash involving him, Woz decides to leave Apple and, in his place, Jobs contacts the president of Pepsi so that he can take care of all the financial aspects of the company.

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The layoff and NeXT

John Sculley then decides to accept the job, but a series of false intuitions by Jobs will force him to fire the founder, cutting him off from the dream he had devoted his entire life to. The psychological reaction is harsh, but the visionary rolls up his sleeves by founding NeXT, a failed company that nevertheless allows him to become a shareholder in Pixar. In the release of Toy Story, designed entirely on the computer for the first time, the animation house stars and stripes finds unexpected success in training Steve Jobs as one of the most intelligent entrepreneurs of all time: at this point, Sculley cannot to do nothing but call him back.

The return to Apple and the final sanctification

So in 1996, Jobs returns to where it all began, taking over the reins of a company close to bankruptcy. He then buys the NeXT operating system, sets aside a dollar a year salary for himself to guarantee health coverage, and begins shaping the future we’re still mired in nearly thirty years later. Steve Jobs turns into a global legend, and every product that comes out of his head achieves incredible commercial success, so much so that in 2021 under the leadership of Tim Cook, Apple’s total turnover has exceeded 270 billion dollars and employees around the world is made over 147 thousand. Unfortunately, however, Jobs could not touch the full range of his innovations: on October 5, 2011, in fact, the resurgence of the cancer that had struck him took him away forever.

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