Welcome to the “Green Village”, behind the scenes of Elisa’s ecological tour

In Elisa’s new tour, the example that combines live events and environmental sustainability seems to be overturned, in a dimension in which the green side is an integral part of the concert and goes hand in hand with social participation. The starting point for the artist is his appointment by the United Nations as Advocate / Champion of the UN SDG Action Campaign. Hence his idea Green villagea sustainable space dedicated to ecological issues that will follow Elisa in many stages Back to the upcoming tour and who made his debut atHeroes Festivalthis year dedicated to the environmental sustainability that took place in Verona from 27 to 31 May, whose singer was artistic director.

Just outside the location chosen for the concert, you can move between organic markets, children’s play areas, chat and music, green workshops, small tents, real grassy areas where you can stand barefoot or outstretched looking at the sky, chairs , sunbeds and tables and refreshment corners. The designer from Bari thought of designing it Vittorio PaloumboFor years he has been involved in projects of participation, self-production and sustainable reinterpretation of classic models related to art, design and social and cultural innovation.

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“This is a world that goes hand in hand with the tour,” says Palumbo. Renewable springs It is a temporary space, designed in a modular way, I designed the furniture and chairs in variable heights so that I can transport them stacked and occupy one third of the space is otherwise necessary.It is a village designed to be aesthetically beautiful, attractive. “Because environmental sustainability is and must be cool.”

So there is the permanent exhibition “Planning for Peace”, designed and created by Palumbo, with a route of wooden lights, typical of the patron saint holidays of Puglia, with large flowers and symbols of peace along with the Afro-Apollo light masks designed and built with immigrants and asylum seekers. Because without social participation it would not have the same meaning. First of all, starting with the construction: transporting everything from Bari to Verona would be a waste of energy and resources. Palumbo then used the collaboration of Veronese’s laboratory Reverse IN for on-site implementation: a prison economy project that has been managed for years within the Verona prisons and through which people are trained and recruited in prison. It was necessary for the village to have lived then. And this is where his involvement comes from Preparations for the future, Coldiretti, Legabiente and the local realities that need to be identified at every date for conversations, revitalization initiatives, concerts and above all meeting people.

But the issue of environmental sustainability is now an integral part of an ongoing debate in the world of events and concerts, with the potential burden of pollution, however, being reduced. The Heroes Festival and its ecological village are part of a project by Music Innovation Hub of Milan of which Palumbo was a designer. And who has drafted a special protocol for the realization of sustainable events, with the Technical University of Milan: “The message we want to pass is that the ecology of a cinematographer must become something everyday. solutions – explains Dino Lupelli, General Manager of Music Innovation Hub – The music industry can become viable in the future, as long as it reviews some examples, from materials that can be used to reflection in new concert programs, thus avoiding the use of energy for lighting. The role of supporters must move towards a different vision, to experiment with new forms of sustainability. “The habits of the spectators must be transformed, restoring everything to the human dimension.”

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The protocol collects actions and behaviors that must be followed in all phases of planning, organizing and managing an event. With instructions for assessing the environmental, social and administrative impact of live broadcasts and a scoring scale to identify the most virtuous events thanks to a collection of data before and after the concert, in order to classify it as compatible (up to 99 points), preventive ( from 100 to 199 units) or generator (from 200 to 300 units). They range from the selection of the sponsors, the certification of the impact on the environment of the area where the concert is hosted, the awareness of the right behaviors that the audience should have, scenographies that are environmentally sustainable, the use of reusable or even secondary – rate the materials for the backdrop.hand or even its ecological commercialization.

A social involvement in achieving environmental sustainability, as in the Green Village logic. “We needed the elderly and children to be in a common area, so that the residents could find places they had not experienced. Only in this way can the desire to take care of the world, to build a better future together, be developed. – reflects Vittorio. Palumbo – Design and art have the moral and political duty and responsibility of opening up areas and designing creative and sustainable processes of integration and social justice and therefore peace. If in our playground children can play with adults Wooden constructions are accustomed to the existence of alternative materials, they are influenced by different models than usual. We are entering a different dimension in which people are directly involved. So much so that in the five days in Verona, 10 thousand people passed through the green village. And music is the ideal glue “. It will be directly the agency that organizes the tour of Elisa, Friends & Partner, to take care of the transfer of the ecological village and its adaptation to the places of single appointments.

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